Our Approach

We're a One-Stop Shop...And So Much More.

We’re an integrated, full-service firm. That means that every step, every decision, and every action we take is part of a proven, deliberate, and data-driven process.

We use an exhaustive approach in everything we do, developing client strategies that are grounded in data and unmatched political expertise.

We will work within your budget to understand what is known, learn what is unknown, and develop precise strategies that maximize your efforts while minimizing the expense.

Our Process

Our process has helped guide thousands of political campaigns and dozens of organizations to victory throughout the years.

Begin Comprehensive Data Discovery

We always start by understanding not only what datasets are available, but which are specifically relevant to your campaign. To guide decisions, we leverage our in-house voter database, census data, membership databases, and third party list enhancements. Our data scientists expertly research and request any available data to inform your next steps and lay the groundwork for your campaign.

Perform Deep-Dive Analysis

From developing comprehensive research packets and opposition books to performing an in-depth analysis of voter turnout, our primary goal is to gain a broad understanding of the known information relevant to a campaign. Our team uses superior research tools to discover and analyze information that may otherwise be inaccessible.

Conduct Primary Research

Our team strives to build a comprehensive understanding of the candidate, the opposition, the voter, and the political climate. We conduct primary research to confirm or discredit any assumptions, validate findings from our Deep Dive Analysis, and fill the gaps of unknown information. This is achieved through web surveys, live polling, focus groups, and canvassing.

Craft Your Winning Strategy

After building intelligence, we craft an effective plan that allows us to laser-focus on the voters, the issues, and the locations that are pertinent to your campaign while eliminating the white noise. We don’t do guesswork — we have the tools, the knowledge, and the experience to develop the strategy that works best for your team.

Develop On-Message Creative Materials

The average voter will look at a piece of mail for less than 6 seconds. That’s why our messages are rooted in the research — we get directly into the minds of the voters we need to target, and we know what it takes to seize their attention. Our design team creates print ads, direct mail, television ads, websites, and digital advertising to leave a lasting impression on voters — one that they will take all the way to the ballot box.

Evaluate Campaign Success Continually

Political environment can change in a matter of minutes. At SGS, we pride ourselves in our ability to monitor the success of campaigns, stay informed about political nuances, and shift strategy on a dime. In order to win, you need to be one step ahead.

Our Services

Data-driven Strategies + Unmatched Political Expertise

Political Expertise and Datamine Expertise are the core of everything we do. Combined, they allow us to make accurate and effective decisions.

Political Expertise

We have more than 30 years of experience conducting thousands of political campaigns and successfully electing hundreds of officials in government. But we’re also constantly learning and adapting to stay ahead of the ever-changing political environment.

Datamine Expertise

It’s all in the data. We pioneered the art of selective targeting back before the days of the Internet, when we would type thousands of voter files into a giant computer by hand. Today, we use the most sophisticated analyses, turnout modeling, and data visualizations available to ensure campaign success.

Thorough Research

Our primary and secondary research delves into the political climate, the voters we want to target, and the minds of the opposition.

Precision Polling

Polling informs our message, strategies, and tactics by hearing from our most important resource: the voters themselves.

Data Analysis

Our algorithms allow us to predict which voters are most and least likely to turn up at the ballot box for your specific election, and our data scientists analyze this information to inform our next steps.


We craft the messages that are most likely to resonate with voters based on our research.


We compile the data lists of voters so we can target mail, ads, and other tactics to the people who are most likely to secure your victory.


Our web products are built with a clean, effective design to target and engage any demographic. We create emails, ads, websites, and social media campaigns as strategic building blocks to enhance overall campaign effectiveness.


Phone calls and telephonic engagement with voters are a simple, affordable way to reach a mass audience.


We know where the voters are — to help your message reach across wider audiences, we create impactful TV ads using strategic, targeted messaging.

Mail & Print

We approach each mail piece and print ad with creative brainstorming, and we put it directly in the hands of specific voter groups tailored to your campaign.

Ground & Mobilization

We work with your team to be seen and heard directly in the community so your team can have a personal, long-lasting effect with voters and influencers.

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